Businesses must centralise customer information to avoid losing track of their clients, argues Paul Deane of Shuttleworth Business Systems.
Over the past few years I have taken a particular interest in how companies manage their sales and marketing process.
This process is key to the success of any business. In the current print market it is critical to survival that this process is properly managed - and any marketer will tell you the fundamentals of sales and marketing are built around defining and understanding your target market.
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