The desire to improve both customer retention and new business development has led to a high level of interest in the Shuttleworth CRM seminars. The success of the seminars has led to further seminars being planned around the UK. The seminar looks at all aspects of the sales & marketing process and how effective CRM can lead to improved profitability. The subject of the diminishing role of field sales and the increasing importance of the account manager led to some lively debate.
‘We have been delighted by the response to our seminars and see it as an important part of our role as a business partner to help our customers build a better business’ commented Joint Managing Director Paul Deane
Shuttleworth has an extensive free of charge seminar program for its customers covering many key aspects of a print business.