October 2008 - The Print Business
I believe the role of the field sales person is diminishing.
A lot of their traditional sales activities can today be handled by an internal sales/account handler.
A field-based sales person is an expensive resource and should be targeted at developing new business from customers who have not bought from your business before. Their role is to develop those relationships until they get to a point where they buy from you for the first time.
By Paul Deane Joint Managing Director of Shuttleworth Business Systems Limited.
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